INSIDE MATCHBOOK

Branding

In order to be successful, your company needs a cohesive look, feel and voice - something to make people remember who you are. We specialize in creating a distinctive brand and identity for your business that not only grabs your audience's attention, but also entices them to want to learn more. This is carried out through everything we create. All your items, like business cards, logos and stationary must be a part of your brand identity in order for it to stand out in people's minds.

Social Media

Now more than ever, the Internet and social media are optimal ways to reach your target audience. In today's market, people want information instantly, and in a way that's easy to understand. We develop innovative social media strategies to effectively and creatively speak to your target. This form of new media allows for your company to build a relationship with your audience in a new and interactive way that has never been done before.

Advertising

After determining your objectives and defining your target market, we will help you map out a plan that will maximize your advertising efforts - from target audience strategy, to design and placement. We design, copywrite and develop print, digital, broadcast and outdoor advertising. We will also build an all-encompassing mediaplan to help illustrate your advertising efforts over a certain period of time.

Web Design and Development

Matchbook is also able to cater technological needs as well, offering services related to web design and development and custom software. We have experience building everything from simple sites to robust content management driven sites and blogs. In addition, we offer SEO services, social media integration, mobile optimized sites, and much more. With a Matchbook website, you'll not only receive a beautiful website to go along with your brand, you'll also get the added benefits of being highly accessible, search engine optimized, and standards compliant site so that your web presence will truly reinforce your brand and serve your target market.

Direct Marketing

Direct marketing is one of the most effective ways to reach your company's audience.

With the amount of mail people can receive these days, it's important that these pieces have an impact. They can't end up in the pile of junk mail we all receive on a daily basis. They have to pop. This can be done through eye-catching graphics and well written headlines that pull your reader in from their first glance.

Online direct mail requires a different strategy and approach. The way audiences approach digital messages is drastically different than that of print. As the world merges more and more into the digital age, online messaging is often the most effective way to reach your target.

Print Collateral

Print materials serve a pivotal role in effectively communicating your product or service and helping advance your brand. Materials like brochures and postcards are what allow your organization to be inside local businesses, homes and events. They allow you to take a grass-roots approach with your advertising and marketing, by interacting with your audience in a tangible way.

Video Filming and Editing

An effective way to bring your brand to life is with multi-media options. We specialize in presentation creation including Flash/DVD/Video productions that are relevant to your market. By doing this, you will add a dynamic element to your brand, allowing your target to actually be a part of what we are creating.